Orange Advertising goes… green!
Our company has been assigned with the overall communication and marketing plan for “GRASP”, in Greece, which is a project funded by the European Union under the MED umbrella programme. The scope of this project is to promote awareness about “green” technologies and renewable energy resources and apply their use, in Mediterranean cities. To achieve these goals, Orange has undertaken the task of designing original informative and educational material, as well as arranging meetings, distributing material and press releases throughout the media and creating invitations for specific. Furthermore, the social media campaign and branding of the whole project are some of the most important tasks of our communication plan.