Orange Advertising has been awarded with the Silver Mobile Excellence Award for “Amaretti piano” campaign

Orange’s campaign “Do your Thing” has been awarded for the related application created for the product Amaretti of Bingo/Tottis. The mobile application www.kanetokommatisou.gr through which the flavor Amaretti black & white was launched, has been awarded with the Silver Award in the Functional Mobile Applications category, in the unit “Mobile Applications for Marketing and Sales” for the Mobile Customer Engagement. This application guided many users to create their personal music for Amaretti black & white and share it with their friends. In this way, they transmitted with a unique and social way, the brand promise “Pleasure in small pieces”.