DIME award for the Orange’s campaign for MEVGAL: Best Launch and Re-launch Campaign / Media
MEVGAL awarded with Bronze Award for Best Launch and Re-launch Campaign / Media in Digital Media Awards for the launch campaign of yoghurt Harmony 1% plus, created by Orange Advertising. The campaign was related to digital communication with skins dressing in 5 female lifestyle sites, Facebook page creation and the Facebook contest Harmony Gurus.
This award have practically confirmed the new philosophy success of the first yogurts with Super Foods in Greece, that offer an alternative dietary proposal. The idea was communicated by Orange Advertising with total success, while Harmony 1% plus were warmly welcomed by the female audience who chooses alternative and progressive dietary proposals.