Orange Advertising and Amaretti go to cinema... with taste for Oscar
Amaretti’s wafers and wafer rolls are now starring at the cinemas ODEON and STER CINEMAS. Orange Advertising created a 360o campaign with a concept that makes the product the main character at various items related with the cinema! Amaretti gives to the movie buffs the most pleasant experience and Orange gives the most... pleasant break! The campaign includes, spot that plays at the auditoriums, positioning at the canteens, covering the place with 5 spectacular posters, especially menuboards as well as 3D counter cards and also Facebook contests. Amaretti’s wafers released in two flavors, classic with chocolate and mixed with cream and chocolate.